68 Hours in the Pacific Northwest

At the end of July I had the opportunity to take a much needed adventure to the Pacific Northwest for my cousin’s beautiful Mt. Hood wedding. My mom and I flew out of Louisville early Thursday morning, arrived in Portland around noon and got more out of the trip than we ever could have imagined….

34 Thoughts Everyone Has in the Cold Tank

Every athlete has had to cold tank at least one time in their career. Trust me, it’s not fun. We’ve all gotten into cold showers before or jumped into a pool that was just a little too cold for comfort. But 42 degrees. That’s colder than most people like drinking their water let alone soaking…

Thanks to #Freberg17

We’ve made it through a (nearly) a full semester #Freberg17! That seems so crazy to say. It seems like I’ve hardly even started here at UofL and now my time is almost up! Thankfully I’ve got classes like COMM 333 to help me out with quality experience that prepares me as I go into a…

@JasonWSpencer does Freberg17

Today #Freberg17 was able to hear from guest lecturer, Jason Spencer who works with social media customer service at Humana. With employee advocacy as his brainchild at Humana, Spencer had a lot to teach us. So what is employee advocacy? According to Spencer, Humana was looking for a way to get its brand message out…

Slap, Jump, Flick: Pre-Throw Rituals

Anybody who has watched the Olympics has seen athletes going through their pre-competition rituals. For example Michael Phelps has a very unique arm flap to loosen up before heading into the pool. Gymnasts methodically chalk their hands before going over to the uneven bars. These are done to create a state of flow, getting everything…

Lochte Gets a Clean Start: Post-Rio Crisis Management

Pretty much everyone has heard about decorated olympian Ryan Lochte and three of his teammates’ wild night in Rio during the 2016 Summer Olympic Games. After a night out with teammates Lochte told the story of being held up at gunpoint at a gas station in Rio. Over a short period of time it came…

Life on The Hill vs. Life in The Ville: My Transfer Story

With outdoor track season approaching quickly (first meet is March 17 @ Georgia Tech) I have been thinking a lot about where I am now and where I was a year ago. This time last year I was preparing for outdoor season for my second year at WKU. Little did I know things would change…

Social Media Monitoring: What is it?

Social media monitoring. It sounds like some “big brother” thing that may make you seem a bit uncomfortable. Don’t worry though it’s just a way of gathering information to make better decisions for your brand! So what is social media monitoring? Well according to brandwatch its “the act of using a tool to listen to what…

Rule Yourself: The Campaign That Carved My Path

So I covered what sparked my interest in public relations in my last blog post, but I want to take a minute to talk about the ad campaign that ignited my interest in branding in sports. The emotional appeal of ads is something that has always gotten me. I’m the kind of person that gets chills…

Picture This: Michael Phelps Image Reparation

People always ask me what sparked my interest in public relations. I didn’t go into college thinking I would choose public relations, and honestly I didn’t even know what it was. When I get these questions I’ve got a few defining moments that I use to explain my interest, and funnily enough they are centered around…

Life as a Student Athlete as Told by “The Office”

When you hear your alarm at 5:00 a.m. and realize you can’t hit snooze. So you get yourself out of bed and mentally prepare for the day. That feeling changes and you’re full of energy as soon as you hear the music blaring in the weight room at 6:00 a.m. Feeling a pure adrenaline rush when you…

Instagram vs. Snapchat Stories

In August of 2016 Instagram released its new “stories” feature. For anyone who may not know, a story is a way to share a picture or video with a 24-hour expiration. Since then the feature has evolved and people have had time to adapt and develop an opinion of the new feature. While many people…