Lochte Gets a Clean Start: Post-Rio Crisis Management

Pretty much everyone has heard about decorated olympian Ryan Lochte and three of his teammates’ wild night in Rio during the 2016 Summer Olympic Games. After a night out with teammates Lochte told the story of being held up at gunpoint at a gas station in Rio. Over a short period of time it came…

Life on The Hill vs. Life in The Ville: My Transfer Story

With outdoor track season approaching quickly (first meet is March 17 @ Georgia Tech) I have been thinking a lot about where I am now and where I was a year ago. This time last year I was preparing for outdoor season for my second year at WKU. Little did I know things would change…

Social Media Monitoring: What is it?

Social media monitoring. It sounds like some “big brother” thing that may make you seem a bit uncomfortable. Don’t worry though it’s just a way of gathering information to make better decisions for your brand! So what is social media monitoring? Well according to brandwatch its “the act of using a tool to listen to what…

Rule Yourself: The Campaign That Carved My Path

So I covered what sparked my interest in public relations in my last blog post, but I want to take a minute to talk about the ad campaign that ignited my interest in branding in sports. The emotional appeal of ads is something that has always gotten me. I’m the kind of person that gets chills…

Picture This: Michael Phelps Image Reparation

People always ask me what sparked my interest in public relations. I didn’t go into college thinking I would choose public relations, and honestly I didn’t even know what it was. When I get these questions I’ve got a few defining moments that I use to explain my interest, and funnily enough they are centered around…

Life as a Student Athlete as Told by “The Office”

When you hear your alarm at 5:00 a.m. and realize you can’t hit snooze. So you get yourself out of bed and mentally prepare for the day. That feeling changes and you’re full of energy as soon as you hear the music blaring in the weight room at 6:00 a.m. Feeling a pure adrenaline rush when you…

Instagram vs. Snapchat Stories

In August of 2016 Instagram released its new “stories” feature. For anyone who may not know, a story is a way to share a picture or video with a 24-hour expiration. Since then the feature has evolved and people have had time to adapt and develop an opinion of the new feature. While many people…

#EatLoveLou does #Freberg17

“People who love to eat are always the best people.” This quote by Julia Child is what got everything started for Allison Myers. After looking for a way to show support for the community and local food Myers considered blogging, but knew the writing would be too time consuming. Since a picture is worth a…

Girls Rule: National Girls and Women in Sports Day

As many of you know National Signing day was on Wednesday. Stories of ranked recruits choosing a hat filled everyone’s social media news feeds as we all waited for someone to pull an odd trick – like the prank war between Ohio State’s Urban Meyer and recruit Baron Browning. We watched in anticipation as our…

Organize Your Social Media Life

Is there any goal you have achieved without putting in at least a little bit of planning? If your goal is to lose weight you plan when to work out and when to eat. If you want to save money you plan a budget for yourself. So why should social media be any different? When…

5:00 a.m…

Have you ever woken up in the middle of the night and rolled over just to check and see how much longer you have before your alarm goes off? You see that it’s only 4:45 a.m. and you feel a wave of satisfaction and relief because you still have almost three hours left to sleep. Well…

#NoFilter? Athletes and Online Reputation

Social media in many ways is a great platform for athletes. For high school athletes it is a recruitment tool, for collegiate athletes it is a way of documenting accomplishments and connecting to people who are fans of your school/team, and for professional athletes it is a way of branding yourself. Social Media gives athletes…